It’s no secret that quality generation leads are vital to a company’s survival. It’s the leads created that transform into new customers and revenue streams, after all. B2B (business-to – business) businesses often use a wide range of strategies, but according to a new study by the Demand Metric Analysis Organization, a majority say they don’t see what kind of results they want.Checkout Generator for more info.
The research, which polled 200 smalls to medium-sized enterprises, found that email marketing, event marketing, and content marketing are the three most common types of lead generation used by 78 percent, 73 percent, and 67 percent of polled enterprises respectively. In reality, 70 per cent of B2B companies are planning to invest in content marketing as their key strategy for lead generation. These figures are shocking, considering that 90 percent of those companies surveyed said they were less than pleased with the number of leads produced.
You may wonder “If these strategies don’t work, what can I do to get better leads?” B2B businesses are increasingly looking to outsource this critical element of their business in order to maximize the amount of leads being produced and, in many cases, to improve their efficiency. This helps the organization to concentrate on other internal processes which will help close the deal once the leads are available. When you consider the number of opportunities available to outsource your lead generation services, it becomes clear that you need to do so. Here are a couple of the key advantages to remember.
Outsourcing Lead Generation Lowers Costs-This helps you to reduce the costs in a variety of different ways by using high quality outsourcing services. One important way it reduces costs in your company is by reducing how much you spend on consumer acquisition. This helps the company to concentrate on closing the deal by outsourcing certain services. The outsourcers can handle not just the generation lead but also the factors setting the appointment, which helps allow the company to concentrate on other areas.