During times of boom in real estate, agents need not work very hard at marketing to make a living. Those who do a good job of marketing themselves and their listings do make the most money, but nearly all can get by. Checkout Axess Home Buyers for more info.
But now that the boom times have ended (at least for the time being) you have to do a good marketing job if you want to stay in the company. If you are not, you ‘re not going to be in business for long.
The first step if you want to be a listing agent is marketing yourself to homeowners. You need to create a message that makes you stand out from the rest as the agent that will be selling those homes.
Part of that proves you have the ability to effectively market their home.
So you have to learn how to get your listings spread around the internet in all the right places before you can present yourself as the agent to choose. Since more than 80 per cent of all home buyers are now starting their online search, this is an important first step.
First you learn to take amazing pictures, or put money in your budget to recruit someone who can. Then you need words, along with the photos, that put your readers in the house. You need to make people realize how amazing it is to be living in that house and build an desire for them to get there first before anyone else picks it up.
How are you doing? By outlining both the benefits and the features. It is not a simple task, because the laws of the ADA and Fair Housing restrict what you can say. So stick with nondiscriminatory verbs. I think words like “enjoy,” “relax,” and “appreciate” can still be used. Just stay away from words like “see, hear and walk.”
Of course marketing is not the only advantage you offer to your listing buyers, so you do need to sell your other skills. One of the most important of these is the ability to help them determine the right selling price in the market today. So you have to accentuate your knowledge of the market while offering that free market analysis.
Communication and agreements are two more qualities that are of prime importance for listing clients. They want to know you ‘re not one of those agents who are going to “list and forget it.”
What if you wish to be the agent of a buyer?
You also need to emphasize your dedication to finding the right place for your clients, keeping in touch regularly and negotiating on their behalf. Those buyers want to know that you are going to be a reliable guide through the jungle of real estate.
Whether you are working with buyers or sellers nowadays, you need something more.
Because so many sales today are either foreclosures or short sales, you need to market your skills to put together the right paperwork and keep up with bank staff to get transactions all the way to closure.
Practice on real estate has dramatically changed since the mortgage crisis hit. Your marketing needs to show you have kept up with the changes and are able to represent your customers well.