There’s an explanation why so many Realtors and attorneys place their face on advertisements, newspaper ads, websites , emails and anywhere else that a photo can last. Have a look at brandname for more info on this.Sociologists have shown that once we see a person’s same image over time, with little other information, we appear to hold the person’s positive view simply because we have seen them often. I can give you proof of that. Local Contractors Marketing
Imagine one of your neighbors you don’t know very well. You see the individual leave for work or frequently coming home. You might see them doing some work at their yard. Although all you know is where they live and their last name, you probably have a favorable opinion of that neighbour.
That sort of familiarity can also work for you. It’s a good idea to take some pictures of yourself and your staff and put those pictures into all your marketing pieces. Potential customers will feel comfortable with your ads over time, and will even start to call you more often. The aim is to regularly include photos of the ads and to reach out to potential clients as well as former consumers on many occasions.
Another choice will be to venture beyond the corporate identity and use your own branding and create a professional brand of your own. This makes it easier to become the “go-to” contractor in your town, as homeowners tend to work with other individuals, not nameless, faceless companies. So get your own name on Twitter and start answering your local area questions and seeing your personal brand rise!