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The Importance Of Food Packaging

Needless to say, food plays an indispensable role in human life and people have a higher requirement for food supply with the well-development of our material basis. Too many people really know the value of packaging food, though? Food packaging generally has three benefits: protection, promotion, and transport. This article will demonstrate to you what these advantages take effect and how we benefit from food packaging.

Prevent food from spoiling

Food safety is the top priority, and no harm to our health is done by only those within the quality period. Therefore, we apply food packaging materials and technology to prevent food from biological, physical , or chemical variation, from its manufacture till selling to consumers. Take the example of “Tetra Pak.” Thanks to its high technology, which uses paper, aluminum and plastics as a barrier to air and lights, it counts for a high market share of drinks packaging. It can extend the food guarantee period considerably. There’s no doubt that good and proper packaging will keep the food fresh and nice to enjoy.Do you want to learn more? Visit Food Packaging Design

Ease the transport

Forms of food packaging such as bottles , bags, cans, boxes, etc. can be found. Why are we making those various containers? This is because it greatly alleviates transportation difficulties and prevents food from coming directly into contact with air, water or pollution. Normally people use liquid-good bottles and bulk-food containers.

Brand Marketing

Food packaging design is also essential, in addition to using eco-friendly materials and suitable packaging types. It can help boost your product and boost your sales performance. Its design elements include mainly colour, wording, and pattern. A good design makes full use of these elements according to the performance, function, and shape of the product and therefore attracts consumers to buy. Two cases to discuss here.

In terms of colour, we get to the ground that red stands for love and passion while gold stands for loyalty and luxury. In almost the same packaging design , there are two boxes of the same chocolate except for the ribbon: one is tied in a gold bow, and the other is decorated with a red ribbon flower. The online sales result came out that the second item is more welcome and during the Valentine ‘s period won a better selling. The seller knows the traditional way of thinking of people about color well and has been successful in promoting the seasonal product.