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SEO Basics for Small Businesses

Many people compare an optimised site to a site with outstanding search engine rankings in the form of the SEO ( search engine optimisation). Sprinkle here with a little fairy dust and rub the magic wand over there and wallah … Splendid first-page dish ranks for the most successful keyword words on the Internet. [Enter irritating alarm clock announcing the end of euphoric series of online marketing dreams] Do you want to learn more? Visit Do SEO Australia.

The truth is, if you think you can achieve successful keyword rankings simply by adding a couple of keywords to your website, you need to pinch yourself because you’re dreaming. Make a search for your primary keyword words and you will see a descending list, several pages deep of “optimised” websites with varying degrees of success. The aim is to understand the factors that distinguish those which rank on the first page from those which do not.

The attributes that decide the search engine rankings can be divided into two specific categories; “factors on page” and “factors off page.” In the most simple sense, factors on-page have to do with attributes within your website, and factors off-page have to do with attributes outside of your website. In a way, factors on-page tell the engines what you think of yourself, while factors off-page tell the engines what the Internet thinks of you at large.

First let’s tackle the factors on the list, do we? The first step is to decide the keywords people are looking for while they are searching for the goods or services that you have to offer. Keyword apps like WordTracker and KeywordDiscovery let you know how many people are looking for a specific search term and give suggestions for keyword words relevant to it. Use the tool to match two or three relevant keywords inside your site for each of the web pages. After you have chosen your keywords, then include the title tags, meta tags, header tags, ALT tags, and body content in the various HTML elements on your web pages. This will ensure your pages are indexed by the search engines for the keywords you ‘re targeting.

Yeah, so now we’ve worked out all the “on-page” material, your site should start its meteoric rise to top of the engines, right? Ok, maybe not. It depends on how competitive the words for the keyword are. [Off-page Entering factors] Off-page factors contribute to the quantity and consistency of incoming links from external web sites. The algorithms which determine search engine rankings are heavily dependent on external links when assessing websites’ authority or trustworthiness. In exchange, pages that have attained “authority status” end up ranking higher than those that have yet to attain that status.